A global music festival…dedicated to one song.

Remember ‘Boom Boom Pow’ by The Black Eyed Peas? Might seem irrelevant now. But this 2009 party anthem mentions the word BOOM more than 100 times, making it the perfect jingle for LG’s new xBOOM party speakers. So, we put on a music festival across the streets of nine countries, dedicated to ‘Boom Boom Pow’. The headliners? Street performers - who blasted their own versions of the party anthem through LG’s xBOOMs.