Viral AI images teach people how to spot AI.
AI images are making it increasingly hard to distinguish real from fake journalism. So, working with the Columbia Journalism Review, we brought the world’s most viral AI images to life, to teach people how to spot AI.
The Music Video
We started by scouring the internet for AI-generated images that had already reached millions. Then, using AI against itself, we employed generative video models to animate these static images, and layered in human performance through facial mapping to lip-sync the characters.
To carry the message, we wrote an original song where every verse included specific tips and visual cues to help people spot AI red flags. But we knew a dry PSA wouldn’t stick. So instead of a somber tone, we leaned into a playful, 90s-inspired rap style, designed to grab attention while delivering something genuinely useful.
The Website
People who saw the music video were driven to the campaign website, where they could learn more about each of the viral images, and get further details on how to spot AI-generated imagery.
