Note: This image has not been doctored. Although I am proficient in Photoshop.

This might be my proudest moment as a writer.

So, it finally happened. I got the Worldle in the first guess … with the word HORSE.

Now, the first thing you’re probably thinking is: who opens with HORSE? Well, I do. It’s a strong word. You’re also probably thinking that guessing the Wordle in the first go is purely luck. But I beg to differ. See, I know how words work. I’ve been using them professionally for 10 years. So when I guess HORSE with my first Wordle guess, deep down I know that 10 years of copywriting experience is subconsciously working away, and it’s finally starting to bear fruit. 

I realise I should be using this “About” section to talk about my career. About how I’ve helped secure numerous new business wins with out-of-the-box ideas. How I’ve worked with big, iconic brands. How I’ve mentored advertising students. Etc. etc. And yes, I’m proud of that stuff. But honestly, that pales in comparison to HORSE in the first Wordle guess. If you’d like to hear more about my non-Wordle achievements, or about my career in general - let’s chat!

Email: tomvizardcreative@gmail.com

Experience:

  • TBWA\Chiat\Day, New York
    Senior Creative: March 2024 - Present

  • Clemenger BBDO, Melbourne
    Senior Creative: May 2021 - March 2024

  • Thinkerbell, Melbourne
    Senior Creative: June 2018 - May 2021

  • Cummins&Partners, Melbourne
    Creative (Copywriter): October 2013 - June 2018


Awards & Recognition:

2024:

  • The One Show - Merit
    Creative Use of Data - Innovation - Use of Media in Creative Use of Data
    Client: AYCC
    Campaign: Newsjacker

  • The One Show - Merit
    Creative Use of Data - Interactive & Mobile For Good
    Client: AYCC
    Campaign: Newsjacker

  • The One Show - Shortlist
    Creative Use of Data - Creative Use of Data - Targeting
    Client: AYCC
    Campaign: Newsjacker

  • The One Show - Shortlist
    Creative Use of Data - Websites & Mobile
    Client: AYCC
    Campaign: Newsjacker

  • Webby Awards - Finalist
    Best Use of Online Media
    Client: AYCC
    Campaign: Newsjacker

  • Wordle - First Guess
    Client: Myself
    Word: HORSE

2023:

  • Award Awards - Bronze
    Integrated Digital Campaign
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • The One Show - Shortlist
    Integrated - Integrated Campaign
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • The One Show - Shortlist
    Direct - Integrated Campaign
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • Campaign Brief - The Work
    Direct
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • Campaign Brief - The Work
    Integrated
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • Campaign Brief - The Work
    Digital & Online
    Client: Great Northern Brewing Co.
    Campaign: The Zero G Network

  • BestAds
    Interactive
    Client: AYCC
    Campaign: NewsJacker


More highlights:

  • BestAds
    Top 10 Creatives in Australia
    2020-2021

  • AWARD School - Golden Sharpener
    Tutor of the Year
    2018

  • The Effie Awards - Silver
    Media Led Idea
    Client: Accor Hotels
    Campaign: Wintervention

  • The Effie Awards - Silver
    Travel & Leisure
    Client: Accor Hotels
    Campaign: Wintervention

  • Mumbrella ComsCon
    PR Winner
    Client: Accor Hotels
    Campaign: Wintervention

  • Mumbrella ComsCon
    B2C Winner
    Client: Accor Hotels
    Campaign: Wintervention

  • Campaign Brief - The Work
    Client: Accor Hotels
    Campaign: Wintervention

  • BestAds
    Outdoor
    Client: Accor Hotels
    Campaign: Wintervention

  • HM Awards
    Best Marketing Campaign
    Client: Accor Hotels
    Campaign: Wintervention

  • B&T Awards
    Best Out of Home Campaign
    Client: Vegemite
    Campaign: Tastes Like Australia

  • BestAds
    Outdoor
    Client: Vegemite
    Campaign: Tastes Like Australia

  • BestAds
    Outdoor
    Client: Repco
    Campaign: Bringin’ The Bathurst

  • BestAds
    Outdoor
    Client: Selleys
    Campaign: Paint Swatch Outs

  • BestAds
    Print
    Client: Vegemite
    Campaign: Job Description

  • BestAds
    Interactive
    Client: Inclusive Australia
    Campaign: Follow _somebodydifferent

  • Webby Awards - Finalist
    Advertising - Display
    Client: Tourism Western Australia
    Campaign: The Live Stream Stream

  • B&T Awards
    Best Use of Real Time Marketing
    Client: Tourism Western Australia
    Campaign: The Live Stream Stream

  • Award Awards - Bronze
    Film
    Client: AFL
    Campaign: You Make The Game

  • Cannes
    Young Lions - Finalist
    Film