Note: This image has not been doctored. Although I am proficient in Photoshop.
This might be my proudest moment as a writer.
So, it finally happened. I got the Worldle in the first guess … with the word HORSE.
Now, the first thing you’re probably thinking is: who opens with HORSE? Well, I do. It’s a strong word. You’re also probably thinking that guessing the Wordle in the first go is purely luck. But I beg to differ. See, I know how words work. I’ve been using them professionally for 10 years. So when I guess HORSE with my first Wordle guess, deep down I know that 10 years of copywriting experience is subconsciously working away, and it’s finally starting to bear fruit.
I realise I should be using this “About” section to talk about my career. About how I’ve helped secure numerous new business wins with out-of-the-box ideas. How I’ve worked with big, iconic brands. How I’ve mentored advertising students. Etc. etc. And yes, I’m proud of that stuff. But honestly, that pales in comparison to HORSE in the first Wordle guess. If you’d like to hear more about my non-Wordle achievements, or about my career in general - let’s chat!
Email: tomvizardcreative@gmail.com
Experience:
TBWA\Chiat\Day, New York
Senior Creative: March 2024 - PresentClemenger BBDO, Melbourne
Senior Creative: May 2021 - March 2024Thinkerbell, Melbourne
Senior Creative: June 2018 - May 2021Cummins&Partners, Melbourne
Creative (Copywriter): October 2013 - June 2018
Awards & Recognition:
2024:
The One Show - Merit
Creative Use of Data - Innovation - Use of Media in Creative Use of Data
Client: AYCC
Campaign: NewsjackerThe One Show - Merit
Creative Use of Data - Interactive & Mobile For Good
Client: AYCC
Campaign: NewsjackerThe One Show - Shortlist
Creative Use of Data - Creative Use of Data - Targeting
Client: AYCC
Campaign: NewsjackerThe One Show - Shortlist
Creative Use of Data - Websites & Mobile
Client: AYCC
Campaign: NewsjackerWebby Awards - Finalist
Best Use of Online Media
Client: AYCC
Campaign: NewsjackerWordle - First Guess
Client: Myself
Word: HORSE
2023:
Award Awards - Bronze
Integrated Digital Campaign
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkThe One Show - Shortlist
Integrated - Integrated Campaign
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkThe One Show - Shortlist
Direct - Integrated Campaign
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkCampaign Brief - The Work
Direct
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkCampaign Brief - The Work
Integrated
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkCampaign Brief - The Work
Digital & Online
Client: Great Northern Brewing Co.
Campaign: The Zero G NetworkBestAds
Interactive
Client: AYCC
Campaign: NewsJacker
More highlights:
BestAds
Top 10 Creatives in Australia
2020-2021AWARD School - Golden Sharpener
Tutor of the Year
2018The Effie Awards - Silver
Media Led Idea
Client: Accor Hotels
Campaign: WinterventionThe Effie Awards - Silver
Travel & Leisure
Client: Accor Hotels
Campaign: WinterventionMumbrella ComsCon
PR Winner
Client: Accor Hotels
Campaign: WinterventionMumbrella ComsCon
B2C Winner
Client: Accor Hotels
Campaign: WinterventionCampaign Brief - The Work
Client: Accor Hotels
Campaign: WinterventionBestAds
Outdoor
Client: Accor Hotels
Campaign: WinterventionHM Awards
Best Marketing Campaign
Client: Accor Hotels
Campaign: WinterventionB&T Awards
Best Out of Home Campaign
Client: Vegemite
Campaign: Tastes Like AustraliaBestAds
Outdoor
Client: Vegemite
Campaign: Tastes Like AustraliaBestAds
Outdoor
Client: Repco
Campaign: Bringin’ The BathurstBestAds
Outdoor
Client: Selleys
Campaign: Paint Swatch OutsBestAds
Print
Client: Vegemite
Campaign: Job DescriptionBestAds
Interactive
Client: Inclusive Australia
Campaign: Follow _somebodydifferentWebby Awards - Finalist
Advertising - Display
Client: Tourism Western Australia
Campaign: The Live Stream StreamB&T Awards
Best Use of Real Time Marketing
Client: Tourism Western Australia
Campaign: The Live Stream StreamAward Awards - Bronze
Film
Client: AFL
Campaign: You Make The GameCannes
Young Lions - Finalist
Film