How changing a logo made news and made a difference.

Every September Australia's largest sporting event takes place, the AFL finals. But in September 2017 something more important was happening. Australians were asked to vote ‘YES’ or ‘NO’ whether same sex marriage should be legalised.

As long time champions for equality, the AFL wanted to show its support for the 'YES' campaign. So, at a time when all eyes were on the AFL, we put the spotlight on three more important letters, by rebranding the AFL as YES. This idea made national headlines and sparked debate around the entire country.