Re-positioning Australia as a giant movie set.

At the beginning of 2018 the world was duped into thinking a new Crocodile Dundee movie was coming, but it was all a tourism campaign in disguise. We were tasked with creating the next phase of the Dundee campaign. But how do you keep the joke going when the cat's already out of the bag? You encourage people to come down and visit the set ... of the greatest movie never made! And who better to face the campaign than Luke Hemsworth (the third Hemsworth). After all, his two younger brothers both featured in the new Dundee "movie".