Curbing ice cream theft with frozen peas.

Häagen-Dazs is the ice cream of ice creams. The problem is, it’s so good that anyone you live with is likely to help themselves to your precious pint of creamy goodness when you’re not looking. In fact, nationwide research recently showed that 41% of Australians hide their treats so they aren’t stolen by family members or housemates. In response to these findings, we developed ‘Trojan Peas’, an incredible new anti-theft innovation to help loyal customers hide their ice cream from others.